So you’ve come up with a brilliant new idea for a business or maybe it’s time for a refresh of your existing brand, logo, website, business cards and you need to pick a designer to work with. How do you choose? Here are 6 P’s to consider…
You’ll want to see the previous work of your designer and check that you like the designs and also that you feel the designer is a ‘fit’ with your values, style, budget etc
You’re going to be working WITH this designer. Sharing your ideas. Sharing your vision for your business. You want someone who can LISTEN and UNDERSTAND you and your ideas. You want someone who will be as passionate about your business as you. Someone who understands that your success is their success.
Has your designer been in the industry for a while? Choosing a logo or website designer with experience can mean avoiding hiccups and errors that more experienced designers have already made earlier in their careers and learnt from. You can get straight down to business without jumping through unnecessary hoops.
Hearing what past clients have to say can be reassuring and give you an insight into what to expect. Look for evidence that the clients exist by searching for their work in the designers portfolio and if possible viewing their website.
When it comes to design work, you could pay anything from $5 to $50,000 – but you get what you pay for. Think about what this logo or website design is WORTH to you. How much will this investment affect the success of your business? This is the often the first impression your clients will get. You may want to enquire if your designer charges by the hour or works to an agreed upon flat-rate?
Do you feel you can trust this designer? Do they return your emails? Did they show up to the meeting on time? Do you feel they can represent your brand? Can they spell correctly?
Once you’ve researched these points, you should be feeling comfortable and happy to proceed with your project and chosen designer.