What I love about being a web designer is that it brings me in contact with all kinds of business ventures and the awesome people who pursue them. Getting a good fit between the product and the site is the challenge for a web designer – the more diverse, the more interesting the work.
The product is fully biodegradable: plates, cutlery, cups, trays and bowls and a range of packaging, industrial and medical products - all made with a fully sustainable process which uses waste potato starch as a raw material. The brief was to enhance the search engine optimisation of the site, display all the product lines and deliver client and consumer a seamless eCommerce website service. It was also to ensure that the unique nature of the environmental ethic behind EarthPac was clear. I have loved working with Richard over the years, developing their ecommerce website and helping to spread this goodness across New Zealand.
Visit Earthpac at www.earthpac.co.nzI’m passionate about the environment and think Earthpac have developed an amazing product. It makes me so sad to see all the polystyrene and plastic (that goes into the landfill) still being used by supermarkets and food outlets all over town. Think of what a difference it would make if everyone was using these biodegradable plates, bowls and packaging.
If you feel the same way as I do, print and send the “Tell your Supermarket to get Potato Pak” PDF on the homepage and hand it in at your local supermarket or fast food joint.
Getting the home page right obviously meant showcasing the products but the client also wanted to communicate wider considerations than just marketing their product – such as the waste stream for the product and how that differed from non biodegradable packaging. This meant the navigation design included headings for community and environment and developing some graphic elements and embedding a video of the end user … a pig farm where used plates, scraps and all, become pig food.