Clients are always asking about how to get their websites well listed in Google. There is no easy answer and as the google techies are constantly changing and updating the way google searches, it’s an ongoing challenge.
Firstly, here’s a very good point from Just Creative Design
Do Not Cheat. Period.
“If you walked into a room full of genius scientists with PHDs, do you think you could outsmart them all? No. Google has hundreds of rooms full of genius scientists with PHDs, and their job is to work 60 hours a week to make sure you can’t fool Google. You can’t outsmart them. Ever. Ignore any advice on trying to cheat the system and focus on making great web sites with great content, and your sites will show up fine in searches.”
Here’s a list I came across of the top 20 factors for Google SEO (Search Engine Optimisation)
Keyword Use Factors
The following components relate to the use of the user’s search query terms in determining the rank of a particular page.
1. Keyword use in Title tag – placing the targeted search term or phrase in the title tag of the web page’s HTML header
2. Keyword use in Body text – using the targeted search term in the visible, HTML text of the page
3. Relationship of Body text Content to Keywords – topical relevance of text on the page compared to targeted keywords
4. Keyword use in H1 tag – creating an H1 tag with the targeted search term/phrase
5. Keyword use in domain name & page URL – including the targeted term/phrase in the registered domain name, i.e. keyword.com plus target terms in the webpage URL, i.e. seomoz.org/keyword-phrase.
The following elements comprise how the Google interprets specific data about a webpage independent of keywords.
6. Link popularity within the site’s internal link structure – refers to the number and importance of internal links pointing to the target page
7. Quality/relevance of links to external sites/pages – do links on the page point to high quality, topically-related pages?
8. Age of document – older pages may be perceived as more authoritative while newer pages may be more temporally relevant
9. Amount of indexable text content – refers to the literal quantity of visible HTML text on a page
10. Quality of the document content (as measured algorithmically) – assuming search engines can use text, visual or other analysis methods to determine the validity and value of content, this metric would provide some level of rating.
The factors below contribute to Google’s rankings based on the site/domain on which a page resides.
11. Global link poopularity of site – the overall link weight/authority as measured by links from any and all sites across the web (both link quality and quantity)
12. Age of site – not the date of original registration of the domain, but rather the launch of indexable content seen by the search engines (note that this can change if a domain switches ownership)
13. Topical relevance of inbound links to site – the subject-specific relationship between the sites/pages linking to the target page and the target keyword
14. Link popularity of site in topical community – the link weight/authority of the target website amongst its topical peers in the online world
15. Rate of new inbound links to site – the frequency and timing of external sites linking in to the given domain
Inbound Link Attribute
These pieces affect Google’s weighting of links from external websites pointing to a page and ultimately will assist in the ranking of that page.
16. Anchor text of inbound link
17. Global link popularity of linking site
18. Topical relationship of linking page
19. Link popularity of site in topical community – the link weight/authority of the target website amongst its topical peers in the online world
20. Age of link