There are a number of factors that can improve your listing, however there is no magic one answer. Your ranking, or even appearance, is determined by many factors including complex algorithms. So although you may tick all the boxes for search engine optimisation you still may not be on the first page. Remember everyone else in your industry wants to be on the first page too. Search engines change their rules on a daily basis. Google has hundreds of variables to the algorithm which is used to determine search engine relevancy…and it’s constantly changing.
Create great, well-written content. All the other tips are irrelevant if you don’t have something worth reading or viewing. If you do this and also link to great, relevant content, you will find that other great sites link to you. Fresh content. Change the wording in the page every month and update your xml sitemap is dynamic this will keep the pages full of fresh content.
The description META tag is the text that will be displayed under your title on the search engine results page. This could be the deciding factor as to whether someone click your link or the results above or below, so make it count! Having natural language that isn’t rammed with keywords and your most important points for the page in the first sentence is a good start. Keep it under 150 characters and don’t repeat your keywords more than 3 times. Having your keywords at the beginning of the description may improve your position.
Link popularity refers to the number and quality of the incoming links that are pointing to your site. These other sites consider your site good enough to link to. So, in the search engine’s view, your site is considered good also.
Link building is the process of developing links internally and externally within and to your website. It’s a time consuming business but very effective in improving your ranking.
Ensure Google indexes all your pages by submitting an index of webpages to Google sitemap using XML.
If you have multiple domains ensure all point to the one domain using a 301 redirect
Check out other search engine ranking factors here
Still not happy with your ranking? Why not hire a specialist? There are loads of companies who spend all day figuring out the best tips and tricks for getting well listed.