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October 17, 2009
How Google Works
July 8, 2010

More SEO (Search Engine Optimisation) tips to get well listed/ranked in Google

So you want to improve your website’s search ranking or listing in Google?

There are a number of factors that can improve your listing, however there is no magic one answer. Your ranking, or even appearance, is determined by many factors including complex algorithms. So although you may tick all the boxes for search engine optimisation you still may not be on the first page. Remember everyone else in your industry wants to be on the first page too. Search engines change their rules on a daily basis. Google has hundreds of variables to the algorithm which is used to determine search engine relevancy…and it’s constantly changing.

  1. Content

    Create great, well-written content. All the other tips are irrelevant if you don’t have something worth reading or viewing. If you do this and also link to great, relevant content, you will find that other great sites link to you. Fresh content. Change the wording in the page every month and update your xml sitemap is dynamic this will keep the pages full of fresh content.

    • Blogs – Obviously if you have a blog this is a great way of keeping fresh content flowing through your site. Fresh content – blogs are great for this. Keep the content on a niche or particular topic and build off that. Also post comments on relevant blogs within your industry and mention your site.
    • User-generated content – e.g. customer feedback, testimonials, forums, comments. By allowing your customers to communicate in their own style creates new content, a different ‘voice’ on the site and develops more of a ‘community’ which keeps users coming back and assist your SEO and also which is more likely to be picked up by prospects searching using similar phrases etc.
    • Use of H1, H2, H3 – Make use of Heading1, Heading 2, and Heading 3 within your page – google akes nte of what you have deemed to be the important titles in your page. Remember to use your keyword phrases.
    • Include geographical qualifiers such as countries and cities in title tags
  2. Page Title

    Keep your titles short (60-66 characters) and keyword rich. Since Google only displays the first 66 or so characters (including spaces), keep it under 66 characters and relevant to the content on the page. Remember that keywords from search engine results are likely to be highlighted if present in your title.Not sure how many characters you’ve written? Use this handy tool – http://www.javascriptkit.com/script/script2/charcount.shtml

  3. Description

    The description META tag is the text that will be displayed under your title on the search engine results page. This could be the deciding factor as to whether someone click your link or the results above or below, so make it count! Having natural language that isn’t rammed with keywords and your most important points for the page in the first sentence is a good start. Keep it under 150 characters and don’t repeat your keywords more than 3 times. Having your keywords at the beginning of the description may improve your position.

  4. Social media

    e.g. Twitter, Facebook, Blog.

  5. Link building and link popularity

    Link popularity refers to the number and quality of the incoming links that are pointing to your site. These other sites consider your site good enough to link to. So, in the search engine’s view, your site is considered good also.

    Link building is the process of developing links internally and externally within and to your website. It’s a time consuming business but very effective in improving your ranking.

  6. Sitemap

    Ensure Google indexes all your pages by submitting an index of webpages to Google sitemap using XML.

  7. Tools

  8. 301 redirect

    If you have multiple domains ensure all point to the one domain using a 301 redirect

  9. More info

    Check out other search engine ranking factors here

  10. If all else fails?

    Still not happy with your ranking? Why not hire a specialist? There are loads of companies who spend all day figuring out the best tips and tricks for getting well listed.

2 Comments

  1. Andy Brown says:

    Nice post Kate, I’m covering most of them but there’s some tips in there I didn’t know about. You can see how people end up doing SEO for a full time job. Keep up the great work!

  2. admin says:

    Thanks Andy! Peace.

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