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In our digital-first world, your website often serves as the first point of contact between your business and potential customers. Therefore, keeping your website up-to-date and engaging is key to making a great first impression. But how do you know when it's time for a website overhaul? Here are five tell-tale signs to look out for.
1. Your Website is Not Mobile-Friendly
In this age of smartphones, if your website isn't optimised for mobile devices, you're likely to lose a significant portion of your audience. Mobile users expect a smooth and intuitive browsing experience. If your website doesn't provide this, it may be time to give it a makeover.
Make sure you do everything with mobile users in mind, from making the entire page layout mobile-friendly to adding minor elements like responsive forms.
2. Your Website Looks Outdated
Web design trends change quickly, and a website that looked cutting-edge a few years ago might look outdated today. If your site uses old design principles, such as excessive flash animations, cluttered layouts, or hard-to-read fonts, it might be time for a revamp.
3. Your Website is Slow
Page load speed is a crucial factor in user experience. If your website takes ages to load, visitors are likely to leave and never come back. Additionally, slow load speeds can negatively impact your search engine ranking. If your website is slow, it's time for a tune-up.
4. Your SEO is Suffering
If your website isn't showing up in search results or your traffic has taken a nosedive, poor SEO could be to blame. An overhaul can help you implement modern SEO practices, ensuring your website gets found by the right people.
5. Your Website Doesn’t Reflect Your Brand Anymore
As your business evolves, your website should evolve with it. If your website no longer accurately reflects your brand's identity or offerings, it's definitely time for an overhaul.