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February 13, 2023Avoid These 8 Website Copywriting Mistakes for Better Engagement
Today your website is often place that you make sales, capture leads and engage your customer. The art of crafting compelling website content has never been more critical.
From enticing headlines to engaging body text, every word plays a pivotal role in capturing and retaining the attention of visitors.
However, amidst the quest for attention-grabbing content, it's all too easy to fall prey to common writing pitfalls that can undermine the effectiveness of your message.
We're going to delve into some of the most common mistakes in website content writing and explore practical strategies to elevate your copywriting game.
1. Using so much emphasis that NO ONE knows what you are trying to say.
Try to keep your bold, italic and caps to a minimum and save it for when you really need it.
2. Overuse of exclamation marks!!!!!!!!
– One is enough unless you are writing a teenagers skating blog. OMG LMAO!!!!!
3. Underlining anything that isn’t a link – this is confusing for your audience.
It’s commonly accepted that if a word or phrase is underlined it’s a hyperlink. So if it aint linking, keep it naked.
4. Try to avoid writing “Please feel free to look around”.
No one needs permission to look at your website and it will make you appear amateur.
5. A main heading that says “Welcome to our website” is another overused, unneeded line.
Search engines take notice of these H1 headings, so make them useful – use your keywords “Outstanding Real Estate in Christchurch”, make them inticing “Top tips for selling your house” or try some of these collected from CopyBlogger
- The Secret of [neon lights]
- Little Known Ways to [lose weight]
- Get Rid of [viruses] Once and For All
- What Everybody Ought to Know About [UV rays]
- Warning: [Two Out of Every Three People in Your Industry Will be Out of Work in 5 Years].
- How [this product] Made Me [a million bucks].
- If You’re [a parent], You Can [save money on..].
- [10] Ways to [gain muscle].
- Give Me [a week] and I’ll Give You [a better complexion].
- If You Don’t [eat right] Now, You’ll Hate Yourself Later.
6. Pretentious drivel
Company X is dedicated to remaining fully committed to fulfilling your needs as pertaining to every project you summon our marketing assistance with.
7. Too much text – Write for skimmers.
Online users scan the page looking for information they may want to read. Break up text into short paragraphs, use clear headings, bullet points and simple to-the-point text.
8. Apostrophe in the wrong place.
It’s amazing how often people get these ones wrong. There are two situations where you use an apostrophe…
- For contractions – it’s is short for it is
- When something belongs to someone – New Media Design’s new blog – means the blog belongs to New Media Design
If still in doubt, leave the apostrophe out. It causes more reader confusion to insert an apostrophe where it doesn’t belong than it does to omit one. Plus, you can always plead the typo defense if you leave an apostrophe out, but you look unavoidably dumb when you stick one where it doesn’t belong.
10. Ignoring SEO:
SEO is crucial for organic visibility. Don’t forget to use relevant keywords and meta descriptions.
11. Not Speaking to Your Audience:
Understanding your audience is key. Tailor your copy to meet their needs and interests.
12. Failing to Use a Strong CTA:
Encourage your audience to take action with compelling call-to-actions. These minor elements should be at the top of your lead generation funnel
13. Overlooking the Importance of Headings:
Break up your text with relevant and engaging headings.
14. Writing Too Much Text
Keep your copy concise. Walls of text can deter readers.
15. Not Updating Your Content:
Keep your content fresh and up-to-date to hold your audience's interest. Find out more about these mistakes and how to avoid them on our website. Click the link above to learn more.